Virtual transfer technology transfer of an affective virtual being for immersive interaction

Duration: 2025 - 2026

Programme: NPOO, Technology Transfer Support

Coordinator: CTT - Technology Transfer Centre, www.ctt.hr

This project focuses on the technology transfer and market deployment of PLEA, an affective virtual being designed for immersive, multimodal human - AI interaction.

The objective is to analyse and validate viable pathways for commercialization, including application domains, business models, and integration into real-world environments such as education, healthcare, customer interaction, and digital services. Particular emphasis is placed on translating the underlying AI mechanisms—nonverbal communication, emotion recognition, and adaptive behaviour into scalable and market-ready solutions.

The project addresses key challenges related to productization, user acceptance, system integration, and intellectual property management, with the goal of positioning PLEA as a next-generation interactive AI system for commercial use.